Archive for February, 2010

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Military Increases Access Of Social Networking Sites

Sunday, February 28th, 2010

The Pentagon announced today that it increased military access to social network sites.

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NC, PDP face-off over Facebook controversy

Sunday, February 28th, 2010

SRINAGAR: Mainstream politics is showing its ugly face in Jammu and Kashmir as the ruling National Conference and the opposition People’s Democratic Party are embroiled in a fresh controversy over a caricature of ministers on the social networking website, Facebook.

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Citibank to Internet Start-Up: ‘We’re Not Homophobic!’

Saturday, February 27th, 2010

Citibank is seeking to counter a “homophobic” image in the wake of having frozen the account of an Internet startup, a gay social networking site, for its “objectionable content.” The content in question, Citibank informed startup site fabulis , was “not in compliance with Citibank’s standard policies.” Fabulis fired back by posting a Feb.

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Google Buzz: 5 Opportunities for Small Businesses

Saturday, February 27th, 2010

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Facebook patents its news feed

Friday, February 26th, 2010

Facebook this week was awarded a patent pertaining to streaming “feed” technology — more specifically, “dynamically providing a news feed about a user of a social network,” complementing another patent filing that has been published but not yet approved.

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Becoming A Brand: The Experience Of Robin Good

Friday, February 26th, 2010

How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online?

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Photo credit: Robin Good

A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their online publishing and social media teams focusing on how to improve and steer the future strategy and direction of Nokia online communication strategy.

This one-day long event that took place at Nokia’s headquarters, just outside of Helsinki, remains a pretty memorable day for me, not only because it was my very first time in Finland and because of the prestige of the invitation received, but also because, it preceded another, even more remarkable day, in which I was invited to deliver an exclusive presentation to a unique audience of technologists, media scholars, artists and intellectuals within an exclusive party setting: Dicole OZ.

My good friend Teemu organizes periodically a knowledge-party in which the appetizer dish is some special guest (this time it was me) followed by more drinks and snacks and, hard to believe for Finland, but definitely true for that night, lots of music, dancing and fun games.

As a kind of eccentric proof of the fun level we reached, there are actually no records, pics, videos or anything to review and testify the overwhelming amount of fun we had that night… we were just too busy having fun… but I am sure that for everyone who was there that night (and I hope some will testify this in the comments at the end of this article), that will remain a pretty memorable event.

But back to my short speech.

Since Teemu had given me maximum freedom in the choice of the topics I could have covered, I decided to throw in everything that interests me the most:

Online communication strategy, personal growth, being independent, learning and education, entrepreneurship, scaling yourself… and a lot more.

Thanks to Teemu’s support I have now been able to edit and split this long and varied speech in a few short bursts of inspiration and personal story telling on a few themes, and in this first article I bring you a four-video set focusing only on my personal branding ideas.

  • How to become a personal brand and be successful
    (that is: how to be independent using the online universe)
  • How to brand and characterize yourself
  • How to create a business online by sharing your knowledge
  • How to get rid of the 9-to-5 working paradigm

Enjoy.

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Pioneer of online job search starts over again

Friday, February 26th, 2010

Bill Warren founded an early online job board in the 1990s, helped kick-start an industry and was president of Monster.com, one of the leading Internet career sites.

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Please Rob Me - Site underlines social networking dangers

Thursday, February 25th, 2010

As more people reveal their whereabouts on social networks, a new site has sprung up to remind you that letting everyone know where you are - and, by extension, where you’re not - could leave you vulnerable to those with less-than-friendly intentions.

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After numerous shake-ups, is MySpace dying?

Thursday, February 25th, 2010

Editor’s Note: The following article is reprinted from the Today @ PC World blog at PCWorld.com . It’s almost hard to believe, but MySpace used to be the most popular social networking site in the world.

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Facebook For Seniors

Wednesday, February 24th, 2010

Seniors get lesson in social networking.

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Yahoo turns on the Twitter firehose

Wednesday, February 24th, 2010

And then there were three Twitter search customers. Yahoo has agreed to purchase access to the Twitter firehose, adding real-time Twitter content to both search results and Yahoo profiles.

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Staying Secure On Facebook

Tuesday, February 23rd, 2010

Potential dangers, copyright, and privacy issues covered by conference.

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Wal-Mart to buy digital movie provider Vudu

Tuesday, February 23rd, 2010

Wal-Mart Stores Inc. said Monday it will buy broadband entertainment provider Vudu, a deal that gives the world’s biggest retailer the ability to sell movies directly through TVs and Blu-ray players over the Internet.

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Modern Etiquette:How to decline Facebook friends without offence

Monday, February 22nd, 2010

A colleague I just met at work has invited me to be their friend on Facebook. I don’t want to offend them, but nor do I want to share my candid photos and lousy Scrabble scores with someone I hardly know.

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How To Create, Design And Deliver Your Email Newsletter

Monday, February 22nd, 2010

Although many web publishers consider email newsletters an old-fashioned way to update their readers and customers, in my opinion, email messages remain THE most familiar, intimate, direct and effective way to communicate with anyone you know. As such they represent one of the most powerful means to create and share value online and one of the few effective methods to start the “conversations” we keep hearing more and more about when it comes to marketing and community building.

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Photo credit: mipan

But, how do you create, design and deliver an effective email newsletter?

Is it better to use plain text or take advantage of the cool formatting options available with HTML? How do you get readers to subscribe? What is the best writing style and format to use? How do you avoid having your newsletter trapped into a spam filter or your email added to a public mailing blacklist?

In this MasterNewMedia guide I am going to introduce you to the whole process of starting, designing and delivering an effective email newsletter.

Whether you want to keep up with your online community, promote your sales or increase your brand awareness, these guide will help you learn how to get started and how to avoid the most common pitfalls.

In this guide you will find everything about:

  1. Newsletter Creation
  2. Newsletter Writing
  3. Newsletter Formatting
  4. Newsletter Design
  5. Newsletter Distribution and Performance Analysis
  6. Newsletter Spam Testing

As a special bonus, I have also added at the end of this guide a selected list of free, quality newsletter templates that can be immediately downloaded and put to use to format your newsletter.

But before getting into all these details, let me share here with you first what I think are the key items you should be paying attention to, if you are serious about immediately starting an email newsletter.

  • Make it stand out: Make your email subject line memorable; this is the first thing your readers will see. Most people receive tons of emails everyday, so it is really hard to get their attention. Speak to their heart and curiosity as if you were their friend, not their supplier.
  • Make it readable: If you use HTML in your emails, use a smooth and big font type to make sure that your newsletter is clearly readable, especially for those who are not teenagers anymore.
  • Make it scannable: Nobody likes lengthy documents to read, especially where the text is all crowded together. Be sure to space the paragraphs and sections of your newsletter properly and also provide short indexes and visual “anchors” that readers can use to quickly skim through the text.
  • Make it intimate: Avoid the press-release-like writing style favoring instead a more confidential and direct tone to create a true “conversation” with your readers. Ask questions openly and try to understand what your audience really needs.
  • Make it relevant: Only send your newsletter when you have something to say. Do not send out newsletters that are just full of your latest offers and suggestions to buy. Give first something really useful and relevant to your subscribers and use the newsletter to build intimacy, confidence and trust instead of using it as an offer-firing-cannon that only broadcasts and never listens.
  • Make it light: Do not use videos, sounds, heavy images or attachments. If you want to provide such content, link back to it on your web site.
  • Privacy and Disclosure: Establish a clear and comprehensive privacy policy and then stick to it. Reassure your readers that their email addresses will not be given to third-parties without their consent and make sure you have a visible and easy to click “unsubscribe” button at the end of your newsletter. If your policy changes, do notify readers about that.
  • Don’t fancy up your newsletter with cool layouts and graphics: Those things, impactful-looking layouts and images are the trademarks of companies communicating via newsletter in the “old” way. In fact, if you pay attention, you will see that those very newsletters are the ones you read less and trash more. Why? Because they smell fake a mile away. The ones that work are the ones written as if a friend was writing to you, and as such these are normally written in plain text, with minimal formatting and no graphics at all. For now these are the traits of intimate, confidential and trustable. Use them.

If you want to dig deeper, and learn more about how to build and successfully distribute your email newsletter, here is the cream of the best tutorials, guides and resources you can find on the Internet:

Intro by Robin Good