How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online?

Photo credit: Robin Good
A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their online publishing and social media teams focusing on how to improve and steer the future strategy and direction of Nokia online communication strategy.
This one-day long event that took place at Nokia’s headquarters, just outside of Helsinki, remains a pretty memorable day for me, not only because it was my very first time in Finland and because of the prestige of the invitation received, but also because, it preceded another, even more remarkable day, in which I was invited to deliver an exclusive presentation to a unique audience of technologists, media scholars, artists and intellectuals within an exclusive party setting: Dicole OZ.
My good friend Teemu organizes periodically a knowledge-party in which the appetizer dish is some special guest (this time it was me) followed by more drinks and snacks and, hard to believe for Finland, but definitely true for that night, lots of music, dancing and fun games.
As a kind of eccentric proof of the fun level we reached, there are actually no records, pics, videos or anything to review and testify the overwhelming amount of fun we had that night… we were just too busy having fun… but I am sure that for everyone who was there that night (and I hope some will testify this in the comments at the end of this article), that will remain a pretty memorable event.
But back to my short speech.
Since Teemu had given me maximum freedom in the choice of the topics I could have covered, I decided to throw in everything that interests me the most:
Online communication strategy, personal growth, being independent, learning and education, entrepreneurship, scaling yourself… and a lot more.
Thanks to Teemu’s support I have now been able to edit and split this long and varied speech in a few short bursts of inspiration and personal story telling on a few themes, and in this first article I bring you a four-video set focusing only on my personal branding ideas.
- How to become a personal brand and be successful
(that is: how to be independent using the online universe)
- How to brand and characterize yourself
- How to create a business online by sharing your knowledge
- How to get rid of the 9-to-5 working paradigm
Enjoy.