Every end of the year I stop to write down my thoughts about what’s coming up next, when it comes to communication, collaboration, learning, marketing, media and technology, as this is the busy and fast-changing crossroad where I hang out most frequently. This time it has taken me a little more but here it is finally: what a professional new media publisher needs to know about what is coming what’s coming up next, in 2010 and beyond.

Photo credit: Robin Good
As a matter of fact, I have now realized that I am not attempting to “predict” the future or to speculate specific industry announcements during the upcoming 12 months. What I am trying to do here is to stop and highlight the key trends and transformations happening around my above-listed focus areas (communication, marketing, media, learning and technology).
This end of the year writing celebration is for me just an opportunity to step down from my daily running train of technology-media-communication thinking and to look with a bit more perspective at the journey I am making spiced up by the curiosity of the passenger who wants to find out early what are the upcoming stops and “vista points“.
In fact, if you want to look to the more speculative type of 2010 predictions and technology anticipations I think you would be better served by the likes of Mashable, ReadWriteWeb, TechCrunch and the many others out there who do a fantastic job of bringing you back the best and latest on new media technology breakthroughs. For this purpose I have also just published a two-part roundup of what I think are some of the most interesting 2010 anticipations that have surfaced from the web recently. Give it a look:
Top Internet Trends 2010: A Guide To The Best Predictions From The Web - Part 1 and Part 2
My look at future trends on these fronts is a personal one. I don’t like to be called an “expert” in these fields, but rather an “explorer“, a business researcher as I enjoy much experimenting and testing out new solutions until I find out which are the ones that really suck, and which are the ones that, at least in my case, do work.
Before you dive yourself into experimenting and investing more time in your next web design, content production, online class or upcoming social media marketing strategy, stop for a while and reset yourself around these key, revolutionary trends.
If you don’t, someone else will before you.
Here the new media areas I am looking at, in this two-part 2010 trends and predictions report.
Part 1, the one you are reading now, is devoted to:
- General Trends
- Innovation
- Online advertising
- Social media
- Community building
- Social analytics
- Online business models
- Personal branding
- Blogging - Web publishing
- Communication formats
Part 2 will cover:
- Curation
- Online collaboration and web conferencing
- Events
- Learning and education
- P2P
- Visual communication
- Mobile
- Video publishing
- SEO search
- Usability and more
So, without further introductions, here are my “2010 and beyond” new media trends and predictions (see my 2009 predictions Part 1 and Part 2):