As every year, Nora Ganim Barnes and Eric Mattson have released their groundbreaking research into the adoption of social media within the Inc. 500, the elite group of the fastest-growing companies within the United States. This is one of the first studies of corporate social media adoption with statistical significance, trying to get reliable answers to the following questions: 1) Are top US corporations adopting and using social media tools? 2) How much do they use them and how?

Photo credit: Kheng Guan Toh
Since its first edition in 2007, this study has proven quite conclusively that social media has been coming to the business world and it has been adopted and used sooner than many anticipated.
From the research and the data presented in this report, it appears that top US corporations look at the adoption of social media technologies as a mean to improve their communications approach, to build internal knowledge, to improve marketing and sales as well as to guarantee long term sustainability and growth.
The research study focuses essentially on six well-known social media technologies:
- Blogging,
- podcasting,
- online video,
- social networking,
- message boards and
- wikis.
In addition, the 2009 survey has been expanded to include new tools that have emerged as popular channels for top brands, like Facebook, MySpace, Twitter and Linkedin.
If you want to have a glimpse of where corporate America is moving next, this research on the behavior of the Inc. 500 may indeed be a treasure trove of valuable insights into what is changing when the world of executives and corporate budgets meets social media.
Here all the details: