Did you know Facebook is a great tool for your business? Is your company utilizing the new features of Facebook pages to do social media marketing? If you are not yet leveraging the power of social media to boost your sales or engaging your customers, it is time you seriously take action on this front.

Photo credit: James Steidl
Facebook was originally conceived as a place to stay in touch with lost college mates. Time has passed since then, and now Facebook has become the largest social media in the world by far, with more than 300 million active users and a reported growth of 513.7% in the first six months of 2009 alone.
With Nielsen recently reporting Facebook on the tail of large companies like Google, Microsoft and Yahoo!, the company will probably grow even more in the second half of 2009 as well.
That said, how can you take advantage of this stunning popularity to create new opportunities for your company and reach a broader audience trough social media?
Facebook has just come to rescue by introducing some important changes to its business pages, which now allow even more interaction and engagement that you can turn to your advantage.
With this roll-out, everything changes. Brand’s actions are now shared across the network, finally allowing them to participate as members of the community rather than remaining passive spectators.
Let’s look together at the main changes:
- The wall tab will become the official landing page for Facebook users, making pages more useful than before to showcase newest content and stimulating conversations with fans.
- Users can select which tab to show to non-Facebook users as the landing page. This is particularly useful to let everyone access relevant information or specific content you want to promote even to those users without a Facebook account.
- Content posted on the wall now will appear more often inside the News Feeds of your fans. Curating the wall will then be crucial to drive traffic to your page by spreading viral content.
- The status update will gradually substitute inbox messages when it comes to sharing small bits of content with fans in a less obtrusive way.
- Brands can sync their Twitter and Facebook accounts to automatically post selected tweets to Facebook as status updates.
In the first part of this Facebook Business Guide, you can find some key valuable strategies to help you leverage the most out of the communication and marketing potential available inside the new Facebook Pages features.
Thanks to the great research work done by the guys at The Advance Guard, here all the details: