NewsGator announced the beta release of their SharePoint-based social computing platform, Social Sites 3.0 in late June.
If you’ve been waiting with baited breath for T-Mobile’s pre-order page for Motorola’s first Android device, we have some news for you.
Does Twitter have the potential for reaching business customers? Is Twitter an effective communication platform to create strong, long-lasting relationships in the corporate world?
Photo credit: Alessandro Viti
“As organizations look to the future, the same trend emerges as seen in the general social media and Twitter responses: a shift toward more customer communications and, in particular, toward prospecting.”
Twitter and, more generally, social media deliver the ability to communicate immediately. As a customer contact tool, where speed does count, this immediacy has great potential. Problem is, such potential can only be fulfilled if you and your customers are using social media.
In many B2B markets, Twitter is not yet considered as an effective customer contact tool because of its specific microblogging structure and its limited audience compared to other social media (e.g. Facebook). According to a study from ES Research Group, “The New Social Media: Do They Enable B2B Selling?” only 4% of sales respondents said that Twitter has ever directly helped them win a B2B sale.
However, Twitter is not entirely disregarded as a business communication tool. There are also many markets where Twitter is influential.
A recent study by the Pew Internet & American Life Project found that Twitter users are highly involved with other social media. Findings show that 23% of social network users employed Twitter or a similar service, while only 4% who do not use social media have ever tweeted. Chances are then, if your customer base is already engaged in social media, many will be reachable using Twitter.
In part 2 of this report (Part 1), Josh Gordon extends his analysis on business applications of social media inside organizations, focusing specifically on Twitter and how business organizations use and plan to use Twitter in the near future.
Here all the details:
Friends paid tribute to Natalie Morton, the 14-year-old schoolgirl who died shortly after being given the cervical cancer vaccine.
The Orange County Jail is a far cry from J. Robert Ward’s seven-bedroom, nine-bathroom home in the exclusive gated community that is home to Tiger Woods and Shaquille O’Neill.But the prominent developer charged with second-degree murder in his wife’s shooting death appeared perfectly at ease over the weekend in a videotaped jail visit with family …
From social networking dating sites to mobile device apps, such as GRINDR and BoyAhoy, technology is revolutionizing the ways we find Mr.
Less than a fifth of young people are taking the recommended daily amount of exercise, new research has found.
Future doctors are too frequently putting inappropriate postings and sometimes confidential patient information on social sites like Facebook and Twitter, according to a study published in the Journal of the American Medical Association .
With little relief in sight on the employment scene, job hunters have to be savvier and more careful than ever about what they choose to spend money on as they search.
I have nothing against Twitter . I Twitter. But there’s a difference between enjoying a service and seeing it as a business.
In this weekly Media Literacy Digest, open education and connectivism advocate George Siemens, takes you to news and stories on emergent media, technology and learning that can help you make greater sense of the revolutionary changes taking place all around you.
Photo credit: delion
Inside this Media Literacy Digest:
Here all the details:
“Surrogates” is a workmanlike sci-fi action film with few pretenses, a movie that hints at much but grapples with little.
A small Maryland tech company is suing Facebook, alleging that the social networking company infringed on a key patent it holds.
Are Twitter and the real-time web a fundamental shift in how we communicate? Or is the real-time web just a fad?
Photo credit: Chris Lamphear
While it is clear that the web has greatly simplified the way you and I consume information, now the problem is how to handle the huge amount of content that is produced.
Just a few decades ago your morning newspaper, TV news and a couple of phone calls with your friends would just suffice to keep you updated on your interests. But now the web has created new scenarios by tearing down the barriers of physical proximity.
People all around the world are forming an army of content producers that upload videos to YouTube, tweet interesting resources and report every sort of thing in an instant fashion, just as it happens.
While it is absolutely great to receive news in a way that old media could never do, rapid information tends also to be less accurate. A news story is frequently spitted out with no regard for the original sources and ends up being just useless buzz.
What is the real-time web then? Is it a revolution or just an involution?
To find out, I asked my good friend and learning researcher George Siemens to share his personal experience with Twitter and the real-time web tools.
Here is what George had to say:
Twitter is close to securing as much as $100 million US of new funding from up to seven investors in a deal that values the fast-growing microblogging site at about $1 billion US, the Wall Street Journal reported on Thursday.
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