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Google Wave, a new technology that promises to deliver a new standard for common messaging and collaboration infrastructure for both the web and enterprises. The original email idea is completely out of sync with today’s communications approaches, which are based on deep content sharing via the cloud rather than being still reliant on local data storage and replicating document instances for others to work on.

Photo credit: cookelma edited by Daniele Bazzano

In one short sentence: Email is a completely inadequate messaging infrastructure for communication, data sharing and information publishing to really satisfy today’s typical consumer and enterprise needs.

This is why Google Wave and its revolutionary approach hold so much promise and potential for the ways in which we are going to communicate and share information in the near future.

Google Wave is important first and foremost because it is a revolutionary, disruptive rule-changing technology that goes right into denting the very habits and standard approaches we use in our daily work life.

“Wave is an open-source set of protocols, platforms and products that enable anyone to put together services that allow people to create and share content and display applications with one another using non-proprietary web programming standards.“

Google Wave has the potential to sweep aside some of the many obstacles limiting corporate work productivity, enterprise data sharing and effective collaboration, and, if successful, it could impact organizational work in a way that may deeply change the way people inside companies operate and create value.

If your suspicion too, is that sooner than expected you’ll see Wave inside your own Gmail inbox, the analysis that follows is going to help you better understand the value and opportunities that may likely emerge with the arrival of this new technology.

While other companies are still trying to leverage their ownership of technology intellectual property, Google learned long ago that it’s far more important to own the moments that people create when interacting with technology itself.

Here is content media expert John Blossom, analysis on what Google Wave is and may soon become: