Social media marketing is making strong inroads in the corporate world, but understanding how to do it properly without making painful mistakes, remains, for most companies out there, one of the greatest marketing challenges to overcome. What is it that corporate institutions must do or avoid to overcome the typical hurdles, fears and mistakes that are met when they first try to adopt a social media marketing strategy?

Photo credit: Robin Good
Here, in this short video interview with Josh Bernoff, I target the very key questions that most marketing executives have been asking me the most via emails and comments:
1) How can the social media “voice“ of a company be made “real“?
2) How to use social media for business?
3) Social media marketing: which are the biggest mistakes to avoid?
If you have not yet heard about him, Josh Bernoff is the co-author, with Charlene Li of the best-selling book on why companies often fail to use social media marketing strategies: “Groundswell”
Here is Josh Bernoff on social media marketing: