Why is social media so important? And most importantly, why should you and your company care about?

Photo credit: grki
In this article, web strategist George Benckenstein explains in very simple, non-technical words, what marketing experts and businessmen have failed to understand about the real value of social media for companies and institutions.
Social media is NOT a mean to deliver a superior experience to customers. That’s the wrong way to look at it. Social media is simply a mean to get things done.
The essence of social media is in the group, the network of people which lies behind it. Well, these people are the best and most effective marketing agents you will ever find.
You have made a great new product? Give it out. Let people test it, give you feedback, criticism. That’s what social media are for.
Finding yourself uneasy when thinking of exposing your product up for criticism in front of so many people?
Think again.
If you want to buy a new car you are not going to buy what car-makers tell you in their ads, right? You probably ask advice and suggestions to your friends and listen to their car recommendations. How much they like it, whether it is comfortable, issues about the brakes they have heard about, and so on.
In the Flat World evangelized by George Benckenstein, people are not anymore subjected to what companies tell them to like or buy.
Social media has given everyone the possibility to easily talk to each other, to exchange opinions, while getting rid of all the corporate hype and false promises typical of brand advertising.
Here a concise, clear and focused view on why social media are so important for today institutions.
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