Social Blogging

Though most people would think differently, blogs, social media, RSS, video and podcasting are gradually establishing themselves as new critical components in the development strategy of many large companies in the American corporate landscape.

Photo credit: Robert Mizerek

These companies look at the adoption of social media technologies as a mean to improve their communications approach, to build internal knowledge, to improve marketing and sales as well as to guarantee long term sustainability and growth. And these need not be just technology related companies.

Many such organizations are Fortune 500 companies, who according to the report I present here today, have started to take up social media, a bit slowly, but very seriously.

Authored by Nora Barnes and Eric Mattson, this report originally entitled “The Fortune 500 and Blogging: Slow and Steady and Farther Along Than Expected” examines the 2008 Fortune 500 list in an attempt to quantify the adoption of social media across diverse companies and sectors.

Previous reports analyzing blogs and social media adoption across other types of organizations have utilized the Inc. 500, US colleges and universities and the Fortune Magazine’s list of the 200 largest charities.

Given that the Fortune 500 stand as a model for business success and for where corporate America may be moving next, the results emerging from this report provide some interesting insight into what is changing when the world of executives and corporate budgets meets the one of blogs, RSS, Twitter and social media in general.

If you want to know what American Fortune 500 companies are doing with blogs and social media technologies you will find some valuable facts and information in this report.

Here all the details: