Social media optimization is a marketing approach utilized to increase the visibility of your site by leveraging the power of social media and online communities.
Photo credit: Fred Cavazza mashed up by Robin Good
Social media optimization is a term originally introduced by
Rohit Bhargava back in 2006.
Rohit writes:
"For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings.
While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO).
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."
SMO (social media optimization), originally based on the five key principles Rohit first wrote to increase the visibility of a blog site, grew with time to 17 items, as other social media experts contributed to them by suggesting new ones across new blog posts about social media optimization best practices.
As all such great social media optimization principles have only being linked and referenced on the original post by Rohit, and remain therefore scattered across multiple sites and blogs around the Web, I have decided to add to, aggregate and prepare a comprehensive list of all them and to title it "
The Social Media Optimization Manifesto" while leaving this document open for further additions and updates.
Here it is:
Intro by Daniele Bazzano
