The Future of Media Report 2008, released less than 10 days ago at the
Future of Media Summit, is a conceptual framework that enables those interested in the future of media to see with greater clarity the changes, trends and transformations that are revolutionizing the media universe.

What you are witnessing now and for the first time in man's history is the transformation of companies, markets and even individuals into full media realities. "
Today almost every business and social activity is a form of media. " writes Ross Dawson in this report.
It is in the understanding of how the changes and innovations you and I are seeing today that one can build an effective media strategy for tomorrow. It is by understanding first the value and application of such new media trends, such as social networks or grassroots generated content, that one can best leverage, limit or even outlaw their use if they do not fit, enhance or complement your own communication, marketing and business goals.
It is not by jumping on every single train that comes by whistling that you can ever get to paradise. It is rather by finding where and what appearance your paradise has that you can come to eventually pick up the right train and station to get there.
Standards, Relationships, Connectivity, Interfaces, Content, and Services: these, according to this Future of Media report, are the key fundamental elements at work inside new knowledge economy. If you can ride them somehow, and use them constructively to develop more and better relationships with your own customers, you may be seeding the most fertile seeds for a long, profitable and successful media future.
Here all the details: