A squeeze page is a an online marketing tool which allows you to grow a list of potential customers who are giving you open permission to keep them informed. If you do any kind of online business or you are a professional online publisher who wants to more significantly monetize your content assets, you must take due time to study and learn everything you can about list-building and squeeze pages.
Photo credit: Marc Dietrich
While the web 2.0 "
conversation" has been emerging mostly on blog comments and through social media destinations like
Facebook,
Myspace and new social messaging tools like
Twitter, the true direct, in-depth, engaging conversation has really no other better place to exist than inside email.
Since the advent of RSS, many have hinted at the demise of email, only to find email more present and re-invigorated on the desktop of each and every computer. Each new communication technology appears to the superficial pioneers as a possible replacement for the old, spam-ridden email, but facts have shown over and over again that email is definitely here to stay.
Why? Here a few reasons:
If you're involved in internet business of ANY KIND, you need to be building and messaging your email list. But not with email newsletters that are just a condensed email version of your web site latest published articles but rather with your personal voice and your ability to communicate directly to them.
Instead of getting hyped by the lure of immense social media benefits, which require for now tons of extra time and vision, I humbly suggest to invest serious time in cultivating and having true, direct and deep conversations with your readers and supporters via old, traditional email.
It's a MUST. It's as simple as that.
Nothing beats email directedness, intimacy, the semi-total attention it requires alongside its immediate one-click opportunity to be replied to. Email is a powerful communication medium. And it is one of the oldest and most effective forms of online marketing.
Ground yourself back from the excessive hype surrounding this initial explosive phase of social media and just realize how important and effective email really still is in handling personal, valuable direct communications. If you are to market one-to-one in this new era of personalization and user-centerdness you need to use a chanel that has established credentials and that your customers can also use to talk back to you.
As Wikipedia writes:
"Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products."
