Is YouTube a usable site? Is YouTube unprecedented success due to its audience passion or to some clever navigation and interface design solution? Are YouTube users having a great user experience when using the most popular video sharing site in the world or are they frustrated by non-sensical navigation but unwilling, due to the power of exposure, visibility and community to go video shopping anywhere else?
Photo credit: MSNBC - edited by Robin Good
"YouTube has been the Internet success story of 2006. However, when subjected to conventional usability evaluation it appears to fail miserably. With this and other social Web services, the purpose of the user is fun, uncertainty, engagement and self expression.
Web2.0 has turned the passive ‘user’ into an active producer of content and shaper of the ultimate user experience.
This more playful, more participative, often joyful use of technology appears to conflict with conventional usability, but we argue that a deeper ‘usability’ emerges that respects the user’s purposes whether acting as homo ludens."
In this interesting academic research paper recently published by Paula Alexandra Silva and Alan Dix from Lancaster University, you can get a lot of insight into the whys and hows of YouTube tremendous online success.
Here the details: